SS2014 Lookbook : Keep Going

Julia Kostreva.Julia Kostreva.Julia Kostreva.Julia Kostreva.

Julia Kostreva.
Julia Kostreva.

Julia Kostreva.

Julia Kostreva.

This spring-summer I’m having fun experimenting and playing with a few new products.

There are oversize black & white art poster prints now up in the shop. Perfect for your living room, bedroom, or work space. And a couple new iPhone covers to brighten things up! Both of the two paint stroke iPhone designs are created from the same original artwork – the “Garden” print (see more about how I create my designs in behind the scenes at the bottom of this post).

Photography: Julia Kostreva, Jennifer Chong  - Styling: Loren Crosier

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JULIA KOSTREVA x NEED SUPPLY

Julia Kostreva x Need Supply.
Julia Kostreva.
Julia Kostreva.Julia Kostreva x Need Supply.

I had the great pleasure this spring collaborating with Need Supply on some exclusive products. Inspired by sea, wind, water, pools, summer travels, and for me, definitely inspired by California. This collection was made specially for the Need Supply shop based on their seasonal direction. I’ve collaborated with them in the past, but this time was truly special and a very inspiring design process!

Product art direction: Krystle Kemp, Need Supply –   Design: Julia Kostreva

Photography art direction, photography: Julia Kostreva  - Styling: Loren Crosier

 

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BEHIND THE SCENES

Julia Kostreva.
Julia Kostreva.
Julia Kostreva.
Julia Kostreva.
Julia Kostreva.
Julia Kostreva.

Julia Kostreva.

Julia Kostreva.

Julia Kostreva.

Julia Kostreva.
Julia Kostreva.

Julia Kostreva.

Julia Kostreva.

Julia Kostreva.

Julia Kostreva.

From paint – to artwork – to design

Here are some photos around my workspace and showing a little of my process. A lot of my pattern designs are created by hand through painting with sumi ink. Then I scan the artwork into the computer and go through a design phase where I construct the artwork into a pattern, bring in colors, make repeats. Everything starts black and white, and eventually turns into something colorful.

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Monday, July 21 2014

Comments (11)

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  1. Danielle

    The ‘Stay Foolish’ and ‘Night Flowers’ prints are my favourites, but honestly, I dig all of your work. Keep up the great work and never stop creating!

  2. Sally

    Really love your work Julia, it’s all super inspiring! The big photographic prints are gorgeous, and love your ink paintings too!

    1. Julia Kostreva Post author

      Thanks Jade! That’s the one I’ve got in the bedroom too :)

  3. yoonie

    i love what you did with the stay foolish print. could you let me know where you got that pennant/hanging thing? i don’t even know to describe an item like that to look for it!

    1. Julia Kostreva Post author

      Yoonie, thanks so much! These are kind of like vintage chart or map hangers. Some similar ones can be found here: 1, 2, 3, or this DIY.